 |
| Details |
Case Code: CLBE005
|
| Case Length: 3 pages |
| Period: - |
| Pub Date: 2008 |
| Teaching Note: Not Available |
| Subject : Business Ethics |
| Price:Rs.100 |
| Organization :-- |
| Industry : Mobile phone/ Telecom |
| Countries : -- |
|
|
|
|
ShareIdeas.org: Social Innovation in the Mobile Phone Industry* |
|
|
|
|
|
|
| On June 20, 2007, the world's leading mobile communications company, Nokia Corporation (Nokia) in collaboration with one of the world's leading telecom majors, Vodafone PLC, launched a wiki site called ShareIdeas.org. The site was launched with the aim of encouraging users to use mobile communications for addressing social and environmental challenges. The website featured how-to-guides and case studies citing success stories handled by organizations and individuals by collaborating online and using mobile technologies. While some analysts opined that the site was rich in content, others felt that its long-term success depended upon creation of increased community awareness.
|
| Buy Now |
| To download this case click on the button below, and select the case from the list of available cases: |
OR
 |
|
|
| |
Issues: |
 |
|
|
|
|
|
|
- Information and communication technology.
|
|
| Introduction |
| On June 20, 2007, Nokia Corporation (Nokia), the world leader in the mobile phone industry, in association with Vodafone Group PLC (Vodafone) launched a website called ShareIdeas.org (ShareIdeas). The website was launched with the stated aim of encouraging mobile phone users to collaborate and share their ideas and know-how on using mobile technologies to address environmental and social issues.... |
| Questions for Discussion: |
1. Discuss the rationale behind the launch of ShareIdeas.org.
2. Discuss the significance of mobile communications in handling social and environmental challenges.
3. Do you think ShareIdeas.org is a social innovation? Give reasons for your answer.
|
Keywords |
|
Innovation, social innovation, knowledge sharing, Nokia, Vodafone, ShareIdeas, promotion, financial management, organization management, collaboration, wiki, mobile communication, webinar, NGO
* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US
$16) per copy.
|
|
|
|
